Some of Instagram's freshest new artists, stylists, models, activists and designers have been enlisted by Adidas Originals and Urban Outfitters for a new campaign. Petra Collins is behind the lens of the new 'We The Future' campaign, but shows off new clothes and some promising faces. Artist Alexandra Marzella, Yeezy model Briana Laviena and photographer Michael Bailey Gates are among the batch of talent in the new project found in full here.

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