PUMA has appointed top model and actor Cara Delevingne as their new brand ambassador. She's joining the sportswear line as the face of their 'DO YOU' campaign, which hopes to motivate women from across the globe to go kick some ass. Cara will also be working with Rihanna's Fenty PUMA collaboration, as they recently took over as the creative-directors of her latest shoot, which you can see below.

"Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign,” PUMA told HYPEBEAST.

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