During a recent interview with a blogger I was asked what profession I would take on if I wasn't a [clothing] designer. A pretty run of the mill question for an article highlighting Weekend Society, the lifestyle brand I co-own. But the phrasing of this question still catches me off guard from time to time as I think, "oh yeah, we are clothing designers, that is the nature of what we do..."

Don't worry, this isn't some existential, self-actualization crisis I am suffering from - not being able to define the thing I spend every day thinking about and working on - this is just me getting used to the "designer" label being ascribed to our work.

I see all that we do for our brand as a big adventure that I'm fortunate enough to be along for the ride on; not just the act of designing clothes alone. That aforementioned big adventure, has led me down new creative paths I never envisioned for myself and allowed me to meet many creative folks working on their own amazing projects - this process of collaboration itself being one of the founding tenets of our brand.

One of these creative intersections happens to be this column - through which I want to share our creative adventure at Weekend Society and highlight what it means to be a young entrepreneur at a private label. I plan to not only share some of the adventures WKND has taken me on, but also provide insight into what it looks like running a brand in 2016. Hopefully you find something of use in these upcoming columns, whether it be practical applications for your own creative/business venture or you simply find a bit of inspiration that helps fuel your fire to Never Grow Boring.


Now back to the "what profession I would take on if I wasn't a [clothing] designer" question... Let's use the underlying components of this question as the framework to close my first installment of the column. What about fashion drew me to co-founding a brand in the first place... I love the stories and the energy that surround a great outfit. When you're shopping, you're not often shopping for pure utility. You are shopping with a story in mind. An idea of what will happen when you are wearing that item or outfit. Even if it's brief and fleeting, you've created a detailed scene around these items. When an outfit hits the mark, you are confident and energized, radiating with this preconceived vibe that others pick up on. Which, for us at Weekend Society, translates to the idea that it's not solely about the clothes themselves, but what you are doing in them that counts.

That sentiment alone is consciously, or subconsciously, felt by millions of people, so that doesn't alone make me any more qualified for the field. I have always had a propensity for fashion though, and as some old adage somewhere probably says: All it takes is for you to take a liking to something to let it consume you. All it takes is an idea. That idea for me, in the broadest sense, is "creativity". A theme that will of course surface throughout my insights into Weekend Society.

As long as I am being creative for a living, I am happy. WKND is a creative outlet for us, an adventure. While we put in many, many hours, most of them don't seem like "work". And that's all I could really ask for. I see that in the other things I do - writing, making music, planning and putting on concerts and other big events, playing post-collegiate football and basketball leagues out here. I can't ever see myself just doing one of those things. But as long as I am fully devoted to whichever of those pursuits I am following in the moment, I will keep moving always onward. It truly is about the adventure of it all, making sure I never shut the door on possibilities.

The willingness to learn and adapt with our creative outputs is a labor of passion, something that goes far beyond design classes and formal teaching. I see this same passionate drive in many of my friends and their respective projects, and have come to find that a commitment, an allowing of your creative forces to consume you, will propel you much further into a given field that one might conjecture. Granted, there are many steps you must take between passioned idea and success, though without that foundational passion, I don't imagine you are even in the arena to truly appreciate well-earned success.

Up until Andres and I dove in headfirst, the most I would do with fashion was think of modifications or adaptations to the clothes I had that would make them that much better to wear, or would dream up something I envisioned myself wearing but just hadn't seen done right yet. Once we landed on our brand's mission, its lifeblood, that became the creative fire we knew we wanted to stoke; to share far and wide.

The first time I really felt like a clothing designer in the traditional sense was when we created our Del Mar Summer shorts. That was the very first item we crafted entirely from scratch - measuring and drafting patterns, exacting cuts and thread placement and ending up with a product that was inherently "us", inherently new. Even now though, being a designer is just one facet of Weekend Society. We founded ourselves on the premise of being a mindset, of having many extensions of our brand.

This mindset though works extremely well for the early steps in our design process. We pull inspiration from anything and everything. The foundation for the company was laid at the creative intersection of street art and graphic design enveloped with music and creative writing, as that's what the two of us initially brought to the table. As we continue to grow, we are pushing ourselves stylistically. We've trained ourselves to always be scanning our surroundings for inspiration and new company ideas - whether it be inspiring imagery, or seeing chalkboard art while waiting in line for a burrito. This way we not only have that much more content to bring back to the office when we sit to map out new pieces, but we can start puzzle-piecing together new designs and projects on the fly, in real-time while the iron is still hot.

From a design concept, we next find ourselves looking for the best type of fabric to create a clothing cut out of and beginning to talk with our manufacturers about the sample we are creating. Learning how to execute our samples into final products was one of the largest learning curves for us starting out, and one area of our company that we get tons of questions about from aspiring designers and brands. For my next installment of this column, I will be sharing some of our stories from creating our very first releases and a bit about what we have learned over the years about the manufacturing process.