Remember the H&M monkey hoodie controversy? Of course you do; it was a serious stain on the Swedish company's reputation, and they've been trying to make up for it ever since. Following and a public apology and the removal of the product altogether, H&M is now taking action to make sure nothing like this ever happens again.

The company is working closely with a South African marketing firm in order to understand and fight its issues with advertising. "The H&M global human resources head and the transformation officer arrived in the country and agreed to work with the Institute of Justice and Reconciliation in Cape Town, and ensure that [the] South African management team and staff fully understand the complexity of race relations and racism in the country," explains Ahmed Kathrada Foundations director Neeshan Bolton. "We are mindful that had the EFF not done what they did, H&M would never have agreed to meet with the ARNSA."

Further initiatives should be announced soon.