Whether you're a high-street fan or not, perhaps one of the best aspects of the internet is the way new brands (or old, for that matter) can circumnavigate the traditional brick-and-mortar brand route by offering a direct to consumer model. From a base level, this means the likes of you or me can buy products cheaper, but it also allows more companies to be able to get off the ground.

One such brand is PATH Projects, which Scott Bailey officially founded in 2016 after the sale of his Supra and KR3W brands. However, the seeds were planted much earlier. Following a run on the Graves trail in the Olympic Forest, Bailey had the following realisation: "I’d always found running gear I liked but the one thing I couldn’t find was a great pair of shorts. A truly functional pair of shorts simply didn’t exist." And thus, PATH Projects started to take shape.

Fast forward through the montage of Bailey scouring the world for innovative fabrics and manufacturing partners, and here we are - a company with an offering ranging from shorts and liners to hats and t-shirts; a selection of which we had the pleasure to test out over the past month.

Having tested plenty of high-end running gear over the past 6 months, perhaps the biggest compliment I can give PATH Projects is that you're getting the same quality - and in some ways a higher quality - at a considerably lower price. In fact, they've become my go-to recommendation whenever people ask me about running gear.

To find out more about the company, we quizzed Bailey about the origins of the company, and where he sees it going in the future. Read on below.

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How did the company get started?

I've been in the apparel industry for over 20 years and have closely followed its evolution with the rise of direct-to-consumer brands. I co-founded the footwear brand Supra back in 2006 and the denim brand KR3W then decided to sell both brands in 2016.

Throughout that time, running was a big part of my life, but I was completely frustrated with my running shorts. Whether I was run-commuting from work or on a 50K trail run, my shorts weren't functional and often that ruined the experience. I knew I wasn't the only person searching for a better short, and I knew I could build something better. So, in 2016 after we sold Supra and KR3W, I dove in and started developing what would become PATH projects.

PATH Projects

Image courtesy of PATH projects©

How does the design process work for you: specifically the balance between functionality and aesthetic?

We dissect every element of each garment and focus on the details, no matter how small. This could mean questioning the placement of a drawstring, or rethinking the direction of a zipper so that things don't spill out of your pockets. Functionally, each garment must be as close to perfect as possible. It's a process; we're constantly engaging with our customers and incorporating their feedback to refine the design. PATH's aesthetic is always the same: minimal and timeless.

Who is the best runner at the company?

If we're talking about employees, it would be me, by default. Although, if we include all of my friends who have helped develop and test product, I'm by far the least talented of the group when it comes to running.

If one album could sum up the brand, what would it be and why?

The Clash - London Calling. It broke from the norm and has survived the test of time. And, it was a value with two records for the price of one. It's an album that everyone is proud to own.

PATH Projects

Image courtesy of PATH projects©

What piece are you most proud of and why?

Our component running short. We re-engineered the traditional running short to separate liner from shell, so the liner performs as a second skin and the short rides independently on top of the liner. Runners can mix and match, depending on conditions or personal preference to find their perfect pairing.

Lastly, what do you have coming up that you think we should keep a look out for?

We've received a ton of awesome feedback and requests from our community, and have two new spring products in the works we are super excited about.


You can learn more about Path projects by heading to pathprojects.co. They can also be found on Instagram.