Kendrick Lamar teamed up with Reebok earlier this year to release a new sneaker called the Kendrick Lamar Classic Leather. The collaboration comes with a new commercial for the shoe, which was directed by 'Alright' director Colin Tilley, where Kendrick delivers some compelling spoken word.

"From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can't control can't confine me. And what I can't do can't stop me. This is how I express myself, not how I follow others expectations but how I stay true," Kendrick says.