Kendrick Lamar has collaborated with acclaimed director Nabil to produce a new photo campaign in celebration for the Compton rapper's Reebok Split Personality pack. The series was shot on vintage camera equipment and put together to reflect the different sides of Kendrick's personality and depth of his character.

Kendrick's Reebok pack is now available at select Reebok retailers and, retailing for $74.98 USD.

 photo Kendrick-Split-Photo-Color-5_zpsmtyp1khz.jpg

 photo Kendrick-Split-Photo-Color-6_zpsjsfjq3db.jpg

 photo Kendrick-Split-Photo-Color-7_zpspfow70dk.jpg

 photo Kendrick-Split-Photo-Color-3_zpsslyumtww.jpg

 photo Kendrick-Split-Photo-Color-8_zpsqraj0sy6.jpg

 photo Kendrick-Split-Photo-Color-4_zpsmzshzgev.jpg

 photo Kendrick-Split-Photo-Color-10_zpsadqs2pvd.jpg

 photo Kendrick-Split-Photo-Color-11_zpsjnapyl2k.jpg