Abel Tesfaye might be one of the busiest guys in both music and fashion. Not only does The Weeknd have a new album dropping at the end of the month, but the Canadian crooner has also announced a number of pop-up shops behind his new album Starboy and a forthcoming collaboration with Puma called PumaXO.

Now, to add to the list, The Weeknd is teaming up with H&M for a brand new Spring 2017 campaign which involves the release of some collaborative pieces with his XO brand. Take a look at the Instagram unveil below.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on