If you've had your eyes open these past few days, you'll already be aware that clothing giant H&M began the year with a giant L. The company was rightfully taken apart for featuring a young black kid modelling a hoodie with the words "coolest monkey in the jungle" on it.

Following the backlash from the general public (which prompted the brand to replace the image of the kid wearing the hoodie), The Weeknd has now announced that the tasteless faux-pas had prompted him to cut ties with H&M: "woke up this morning shocked and embarrassed by this photo, he says on Twitter. "I’m deeply offended and will not be working with @hm anymore…"

The clothing brand has since then released a statement apologising for the campaign and garment: "we understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again."

As many people have pointed out, how could someone possibly miss out on this? You've either got a lack of diversity when it comes to decision-making, or you've purposefully done it to drum up publicity. Either way, it doesn't look good.