Topshop Unique launched its fall 2016 show from inside the Tate Duveen Galleries in South West London. The experience was filmed by photographer and founder of SHOWstudio Nick Knight, giving undenied access to the catwalk and backstage via social media platforms Periscope and Instagram.

The show space is sanctimonious and its curved ceiling and sandstone walls shelter an impressive congregation of models, celebrities and industry professionals. Anna Wintour, Jourdan Dunn, Nick Grimshaw, and Karlie Kloss, the brand's current campaign model, decorate the front row with their presence.

An exaggerated dog print coat and hot fuschia lip hit the runway. This topped with large amounts of scruffy waved hair - styled by Cyndia Harvey - is reminiscent of our favourite '80s pop icon and material girl Madonna. Shapes are classical: skinny fit trousers, white blouses, lace dresses and sequined pencil skirts. A beige mac represents British heritage with its sharp seams, clean lines and attractive collar. A piece so handsome you couldn't surrender it to the British weather.

A classical and pop soundtrack fight to command the senses. This awkward collaboration marks significant changes in the collection, from a stately princess to an urban pop goddess in the blink of a charcoal lined eye.

Long hemlines greet statement patent boots at the ankle. Olive military jackets have their collars hugged by fur that burns orange, while knitwear hides canary yellow dresses. The nostalgic glamour turns cheeky as the models swap the bright lip for a nude one and skirts creep up the thigh. A monochrome palette takes over the room introducing fur white as snow.

For AW16 before a devout digital audience, Topshop Unique has marked its territory.