Zara messed up. They messed up big-time and now, they're understandably being dragged all over the internet. The retailer launched a Love Your Curves campaign in order to advertise their new jeans. But they used models with teenie tiny waists, with little to no curves at all.

Sure, the ads have been around for about a month now, but it has recently gone viral. And people on the internet around about to let the chain forget how important it is to actually showcase the body types they claim to be supporting.

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