Apple are currently under the heavy scrutiny of the Federal Trade Commission (FTC), which is looking at the way the company treats competitors to its newly launched streaming service, Apple Music. Namely, it's the charge imposed on companies each time their app is purchased through Apple's App Store that's attracting the most vocal criticism, reports Reuters.

Specifically it's Section Five of the FTC Act, the use of "unfair or deceptive acts or practices" that is being aimed at Apple. With Apple Music priced, as with every other streaming service, at $9.99 per month, and with the App Store taking a 30% cut of everything sold, the likes of Spotify, Rhapsody, Tidal and others are set to lose out in a gradual war of attrition being waged by Apple, if the App Store policy remains in place.

Tyler Goldman, CEO North America for pre-existing Apple Music rival Deezer, said: "It will be an issue for the industry going forward. You can either raise your prices and not be competitive with Apple's price, or you can have no margin."

An antitrust lawyer, speaking about Apple on condition of anonymity, said "They're tough business people" – a sentiment which echoes a time earlier this year when Apple was secretly pushing major labels to abandon Spotify's free streaming option, when a music insider said at the time: "All the way up to Tim Cook, these guys are cutthroat."

Just around the time Apple Music launched, the FTC in Taiwan actually found Apple guilty of anti-competitive practices on the island nation, forcing its mobile telecoms partners to set certain tariffs for all iPhone models.

They were also under investigation after colluding with major labels in what seemed to be a bid to erode Spotify's client list.

Apple also announced they'd pay $0.002 per stream in the trial period (underway now), whereas Spotify pays out an average of $0.007 as standard, despite the California-based company actually having the biggest cash reserves of any company, or any nation for that matter, in the world.

Jeffrey Jacobovitz, of law firm Arnall Golden Gregory, stated to Reuters that whilst it's legal to have a monopoly, it's not legal for monopolies to use that power to hurt competitors. But should monopolies be legal? Legislation to ensure that they don't happen is in place here in the UK, and has been for a long time. Whilst Apple aiming to be the best may be all well and good, and great for the company, its owners and staff, it's not so good for those of us in the world that value choice and the freedom to be able to make choice.