According to a new report, Instagram is will begin testing an algorithm-based feed which would show the photos and videos that they think you'll most likely to want to see first, rather than simply displaying everything in reverse chronological order. This would make it a lot more like Facebook, a lot less like Twitter and a way to deal with the 400 million active users that post on the app. (Or another way to bombard us with sponsored posts.)

On average, people miss about 70 percent of the posts in their Instagram feed," said Kevin Systrom, co-founder and chief executive of Instagram. "What this is about is making sure that the 30 percent you see is the best 30 percent possible."