Monster is a tech company, one that used to manufacture headphones for Beats in a seemingly matchmade partnership – that is until a very public split in 2012 saw the two entities parting ways.

Its CEO, Noel Lee (pictured above), recently said some sexist things as the company unveiled its new "Pearl Collection", part of its Lady Tech line, at a London event, reports Digital Spy.

"Ladies have different priorities - sound quality isn't the top of the list," he said. "It's comfort, lightweight, that it doesn't mess up my hair - that's all very important."

Oh dear.