Back in March, London-based music discovery mobile service Shazam (which was recently valued at over $1 billion U.S.D.) announced an incoming feature that would allow users to scan multiple objects, such as "a DVD case at home to buy the movie soundtrack," according to Reuters.

The all-world capability of the previously rumored feature isn't, however, quite as immersive as Shazam Chief Executive Rich Riley may have insinuated at the March Mobile World Congress industry fair in Barcelona. As it was revealed earlier today, the new object scan feature operates much more like "a standard QR code reader," according to Fact.

Users can scan objects that already have the imprinted Shazam logo, which will lead to exclusive content like video and discounts for music purchases. According to The Next Web, users can now access content from Shazam partners like Hearst, Condé Nast, Time, Harper Collins and Disney, which is running promotions of its new film Tomorrowland.