Today we are rather chuffed to premiere the new video from Somalian-Swedish popstrel, Asha Ali, who is signed to Nordic-cool label, Hybris. To date, her music has only been released in Scandinavia but with an album, Loud and Out of Place, emerging worldwide in November, she is ready to step onto the international scene.

The new single, 'Words', is a subtle-pop charmer not without its moments of drama. Co-written with Fredrik Berger, the chap behind Charli XCX's Boom Clap (now that's what we call a CV highlight!), the video was directed by Rikkard Häggbom who's helmed our other favourite Swede, Tove Lo's latest video.

Words certainly whets our appetites to hear more from Asha Ali. Loud and Out of Place is out on November 17th via Hybris.