The big day has finally arrived, and as promised Lady Gaga unveils the video for 'Applause', the first single from her upcoming album ARTPOP album (out next November through Streamline/Interscope Records).

Mother Monster's long-awaited return was marked by an early release of the single (initially due the same day of the video), making it clash with Katy Perry's 'Roar' - unleashing one of the fiercest pop battles of the year.

The clip for 'Applause' was directed by Inez and Vinoodh, and combines Gaga's catchy choruses with empowering imagery, every move carefully caught on film at the peak of its grandeur.

Watch it above.