The Wild Honey Pie's Buzzsession series has featured some pretty huge names like Asgeir and Bombay Bicycle Club, but they also worked with some great up and coming bands as well - one of those is the Los Angeles-based band SWIMM, whose Buzzsession is for the fantastic 'Beverly Hells'. It was directed by Alex Familian and you can watch it in all of its psychedelic glory above. Chris Hess explained how their band name and the video came to be in a press release:
"People tend to ask why we named the band SWIMM. I usually say that we have always wanted to make music that makes you feel weightless. When we started talking to WHP about shooting a live video we thought why not try and get as close to that kind of effect visually. We live in a warehouse called "the Cube". An amazing painter named Brandon Lomax lives in the back area of the Cube. He has been doing live projection art for our live shows in LA and does some really beautiful work with color and texture. One of my favorite things about his work with our live show is that it reflects his own style of painting and is also conducive to the vibe we want to achieve sonically. Symbiosis and happy accidents all wrapped into one warm... soft... honey.. pie? (Sorry I couldn't resist.) Getting to work with Alex Familian and his crew for WHP made it feel like we were all in it together as opposed to some nerve-wracking scenario where you are being filmed by strangers and internally praying you don't F up. It felt like a really fun and even inspiring process for all of us."
Familian delved deeper into discussing the creative process behind the creation of 'Beverly Hells' as well:
"My goal was to film a live session where the environment and cameras moved and reacted with the music, giving it a type of synergy that you often get from great music videos and films. Upon meeting Chris and Adam aka SWIMM, they introduced me to Brandon Lomax, a fantastic visual artist who lives with them in a giant warehouse in East LA nicknamed "The Cube”, where we also filmed the session (sidenote: LCD Soundsystem once played a show there). Brandon had been repurposing all these 1960s techniques of using paint and an overhead projector to create some really stunning visuals for their live shows. Once we brought him on-board for the video everything started to feel right. During the filming I remember telling the camera operators to really move with the rhythm of the song and with Brandon's visuals, especially on Hope Your Stayin. At one point 3 or 4 of us were literally smacking the dolly and camera to make it shake. We even broke the battery grip on one of our cameras. We were playing with some really great 60s zooms and whip pans too. In the editing room we realized that some of it was perhaps a little too overboard, but enough of it is left in there to still give you that feeling like the cameras themselves are dancing to the music."