Celebrity endorsed furniture adverts are always a cringey watching experience but Smashing Pumpkins front man Billy Corgan takes things to the next level by using a furniture advert appearance to promote latest of his own obscure business ventures.

After a game of musical chairs with the staff of Walter E Smithe goes awry the singer calls in some of the competitors from his Resistance Pro Wrestling venture to fight his corner. Then, just when you thought the clip couldn't get anymore awkward, Corgan stops one of his lycra clad goons from smashing a chair over one of the suits by yelling; "Wait, that's a Walter E Smithe chair!…" oh dear. Watch the thirty second clip for yourselves and pay particular note to the amazing sound effects!